Share Your Vison
Business Consultant
Category Development
Let’s Get Started!
SERVICES
We provide client solutions to advance the team you have and drive home your competitive advantage.
Gain peace of mind that you are in a safe pair of hands, and tap into constantly updated industry expertise.
We are excited to share our most significant service update since launching with these new options:
MONTHLY RETAINER; day(s) agreed to fulfil support. What is your greatest need?
Increase Brand Awareness - Build Trust - Reach Target Audience - Drive Sales - Connect to Wider Market.
OPTION 1: Implement Brand Training
We’ll deliver seamless brand training to distributors & trade partners, develop brand presentations, and execute memorable & engaing in-person seminars to on/off trade, press & prospects. As part of this, we will increase retention, gain feedback in surveys from customer visits & attendees - and share in a monthly report.
OPTION 2: Creative Consultant
For agencies, brands, and distributors; on tap best-in-class brand content and key support tools that work. From sell-sheet copy, label design best practices, POS, merchandising, visuals, serves, menu & cigar pairing, brand storytelling, videos, planograms, positioning, profiling, brand identity & reporting.
OPTION 3: Increase Points Of Distribution
With this option we will target new business growth, supply leads that matter to your brand, drive distribution, conduct store visits & deliver consumer tastings. Trade customers typically see a 40% increase in sell-through from implementing our business development activities and we'll share progress in a monthly report.
OPTION 4: Route To Market
This includes up-to-date market insights, planning with an importer or prospect distributors, identifying trade focus and top accounts, targeting ideal market customers, reviewing brand plans for the region, engagement with the market & main stakeholders, and benchmarking reports.
OPTION 5: Advisory Role
With this option, we offer exclusive access to our network of expertise in global sales & marketing, review forecasting, input to strategic planning meetings with your senior team, share market analysis, and where your brand can win. Present investor pitches, key stakeholders, high-profile events, and press launches.
MONTHLY RETAINER Fees can be agreed on a daily rate, i.e. 1 or 2 days per week/month, on an ongoing basis.
How it Works? 1. Pick an Option 2. Agree Terms 3. Onboard Account 4. We Deliver & Report 5. Review & Grow.
ROI VALUE-BASED; On specific business fixed goal pay-for-access model. Please contact us directly to scope out your return on investment expectations, the best value we can provide, and agree on terms.
COMMISSION-BASED; B2B matchmaking service with direct contacts globally. Here we'll put you in touch to resolve supply chain issues with introductions for an agreed percentage finders fee.
And of course, we offer a one-off Speaker fee for events, but now add more ways to maximise value for clients.
In the saturated spirits market, how does your brand stand out? Why should buyers list your brand over others? Do you need fresh ideas, an outside-in perspective from someone who knows the markets with a proven track record and will bring immediate value? With decades of engaging trade and consumers globally in over 300 cities - we are very much part of the solution.
Request a call back to discuss this now 📞
BRAND SUPPORT
Inject fresh ideas into your project, pitch, or launch. Our category expert will bolster your marketing, execute a brand plan, or support your sales team with brand education. Strengthening your brand core, we deliver award-winning activations and world-class partner support in ambassadorial festival & trade events representation. To grow brand awareness, confidence & build trust.
Problem we solve?
Brand Advocacy & Awareness
TRAINING PROVIDER
Let us help you deliver great content that will have attendees ready to take action. We will generate a buzz in training that will be completely customised for you and your audience. We build an outreach program and experience that dives into the needs of your partners and retailers driving results and sales uplift. Providing increased participation, engagement, responses, and the all-important post-event value and ROI.
Problem we solve?
Rentention & Sales
CONSULTANT
Business matchmaking service for export route-to-market, global supply chain dry goods, and spirit supply for category development projects. Our services include other sectors with a talented and skilled creative leader who knows how to inspire clients. With a focus on facing challenges while identifying opportunities from a global perspective – direct export contacts, market knowledge, and strategic advisory service.
Problem we solve?
Global Contacts & Market Intelligence
ABOUT
We exist to provide meaningful engagement to the Brand marketing ecosystem. Globally, luxury brands need to deliver much more depth to excite & entice ever more informed consumers.
Our expertise and reputation are decades built internationally. Market intelligence, direct B2B, and routes to market - we've got you covered!
PROFILE: EWAN 'HENDO' HENDERSON
Award-winning communicator.
Diploma in Scotch whisky & Rum educator.
Training programs & product launches.
Meaningful coach & mentor.
NPD; design, liquid & execution.
Buyer & competitor analysis.
Global supply chain solutions.
Exports & market intelligence.
MICE sector engagement.
Contributor to PR, agencies & brands.
Best-in-class content creator.
Drinks judge & sensory analyst.
Multi-sensory science content.
World-class impartial representation.
FIRST TO CONFIDENTLY PAIR WHISKY AT A MOLECULAR LEVEL
- ask about our food, cocktail, and cigar menu pairing service.
Need a speaker to deeply engage clients?
Looking for someone to deliver brand training?
Don't get left behind, get in touch now!
SPEAKER SERVICE
Ewan (Hendo) Henderson is a talented, seasoned motivational speaker from Scotland who knows how to inspire an audience. His passion for heritage & craftsmanship shines through.
Specialising in effortless engagement with fun interactions, expect a lively and memorable experience where audiences will be transported by the sights and sounds of a multi-sensory journey. Tailored content to suit your needs.
Well over 500 live presentations internationally at Global Summits, Conferences, Corporate Events, Industry Events, After Dinner, General Sales Meetings, Ambassador Guest Speaker at Festivals, Brand Activations, Launch Parties, MC & Masterclasses.
Content topics in Scotch whisky, rum, gin, craft beer, wine, chemistry, geosciences, molecular pairing, multi-sensory science, history, craftsmanship, music & visual arts.
Collaborating with venues, their teams, chefs, artists, academics, and brands.
SOCIAL EVENTS
GET SWEPT AWAY ON OUR MULTI-SENSORY SLEIGH RIDE!!
LIMITED AVAILABILITY - BOOK NOW!
Explore Heritage
and Craftmanship
Feel Engaged
and Entertained
Molecular Pairing
Food & Drink
SERVICES OF A RUM SPECIALIST
RUM PRESENTER | RUM EDUCATOR | RUM TRAINING
Seasoned rum educator, and former Global Brand Ambassador of brands & independent bottlings from over 30 rum-producing countries.
Delivers rum category education globally, instrumental in growing rum brands at festivals, bars & stores across the continent.
As a product specialist, Hendo's curated a 70+ rum portfolio, from judging awards, nosing & tasting panels, sensory analysis, NPD, visuals, merch & tools, copywriting, and ultimately, launching new rums onto the market. Then, ensuring global recognition in rum awards.
Creative in molecular pairing food menus for rum dinners, cocktail recipes, rum & cigar, cheese or chocolate pairings.
Hendo’s unique style harks from his Scottish heritage of storytelling, passionately engaging audiences. Watch the informative YouTube video below, highlighting Scotland's forgotten contribution to world rum from engineering, distilling, blending & ageing rum.
As a passionate rum enthusiast, his mission is always to elevate the category, celebrate craftsmanship, and make sessions fun & engaging.
To take your brand or team to the next level - get in touch now!