The Rum Geography
Discover our latest project mapping rum distilleries in 108 countries. The Rum Geography publishes the world's best rum guides & travel tips to plan your next rum adventure. Ewan has created a long-term project to support the future of rum and rediscover its connection with the land.
RumGeography.com has published the most up-to-date rum guides in over 26 countries and 27 US states, featuring 441 American rum distilleries and brands. Learn more about this exciting project here:​
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Business Projects
Brand Development
Let’s Get Started!
ABOUT
We exist to provide meaningful engagement to the Brand marketing ecosystem. Globally, luxury brands need to deliver much more depth to excite & entice ever more informed consumers.
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Our expertise and reputation are decades built internationally. Market intelligence, direct B2B, and routes to market - we've got you covered!
PROFILE: EWAN 'HENDO' HENDERSON
Award-winning communicator.
Diploma in Scotch whisky & Rum educator.
Training programs & product launches.
Meaningful coach & mentor.
NPD; design, liquid & execution.
Buyer & competitor analysis.
Global supply chain solutions.
Exports & market intelligence.
MICE sector engagement.
Contributor to PR, agencies & brands.
Best-in-class content creator.
Drinks judge & sensory analyst.
Multi-sensory science content.
World-class impartial representation.
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FIRST TO CONFIDENTLY PAIR WHISKY AT A MOLECULAR LEVEL
- ask about our food, cocktail, and cigar menu pairing service.
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Need a speaker to deeply engage clients?
Looking for someone to deliver brand training?
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Don't get left behind, get in touch now!
TESTIMONIALS
Hear What Clients & Audiences Have to Say....
Ewan has been wonderful to work with promoting the whisky industry overseas. He is a respected and knowledgeable professional, engages with people well and is passionate about his work.
Former UK HM Consul General
I have to say that Ewan's approach to spirits tasting is as unique as it is innovative. Having attended hundreds of different tasting events, Ewan's events have always stood out as something special.
UK Food & Drinks Media
Ewan is a highly skilled professional passionate and knowledgeable. He would be a great addition to any beverage companies in needs of management skills and market development.
Group Supermarket Buyer
Ewan is an experienced Public Speaker; his contribution to our events revolved around his talent in storytelling and brand education. Ewan's drinks industry knowledge, valuable insights, creative thinking, and communication skills have always kept our target audience engaged and entertained.
Global Brand Manager
Ewan is a delight to work with. Light hearted but very professional delivery with a great understanding of client needs. I could praise more but I think the above speaks for itself. Thank you.
International Drinks Writer
Ewan is an excellent presenter. His tastings combine his deep knowledge of science and the sensory field with a thorough understanding of Scotland's whisky history. Not only that, but his delivery strikes the right tone and puts the audience at ease. His tastings at the festival I organised were all sold out and the feedback was superb. I wouldn't hesitate to recommend Ewan to anybody who wants to educate consumers in a knowledgeable and entertaining way.
Festival Organiser & Education Provider
Unlike many in his industry, Ewan is quick to respond to opportunities and ideas around promoting his brand. We first met in 2017 and two hours later he was wowing my guests with a cameo appearance at a malt tasting I was hosting. Since then he's very switched on to working with the music sector in which my companies operate. Not only is he proactive and creative, but he's also a great guy!
Music Convention Owner
